Sustainability is an increase in productivity and/or reduction in consumed resources without compromising product or service quality, competitiveness, or profitability while helping to save the environment. This book provides a clear overview and a step-by-step guide explaining how to combine environmental with business sustainability using a “common sense” approach. Company leaders are concerned with how to balance the interests of the environment with the necessity to produce business results. The approach in this book shines a light on how to accomplish both. It is not an either/or approach … one is actually complimentary of the other. This easy read explains how to implement a business strategy that aligns the critical business elements of an organization’s people, processes, and environmental concerns in order to generate profitability, innovation, and employee involvement. Sustainability can be implemented by following a series of logical steps that are strategically driven. This book is instructive and enlightening. Organizations that recognize that sustainability is not going away and position themselves as sustainable organizations will achieve a sizable competitive advantage. The organizations that capitalize on business sustainability will benefit not just by optimizing resources, they will also increase their bottom line.

“As CEO, my job is to get out in front of it (sustainability) because if you are not out in front of it, you’re going to get plowed under.” ~ Jeffrey Immelt, CEO of General Electric

“Sustainability is no longer optional. Companies that fail to adopt such practices will perish. They will not only lose cost basis: they will also suffer in recruiting employees as well as attracting customers. “ ~ John Replogle, former President and CEO of Burt’s Bees

“Sustainability is no longer a values based question. It is a core strategic imperative for any company that intends to thrive and grow in years ahead.” ~ Hanna Jones, Vice President of Sustainable Innovation for Nike

Title: A Common Sense Approach to Sustainability

Author: Tammy A.S. Kohl

Contributing Authors: Betsy Allen, Jim Godshall, Jerry Hogan, Susan Lauer, Rick Lochner, Jean Oursler, Adam Pressman, Robyn Rickenbach and Susan Bacher, Arnold Rintzler, Greg Stuart, and Grant Tate

Publisher: Delta Books

Distributor: Resource Associates Corporation